“IDOLS” has fast become a phenomenon in Japan as girl bands and pop music permeate Japanese life. This ever growing phenomenon is told through Rio, a bona fide “Tokyo Idol” who takes us on her journey toward fame. Now meet her “brothers”: a group of adult middle-aged, male, super fans (ages 35 – 50) who devote their lives to following her—in the virtual world and in real life. Once considered to be on the fringes of society, the “brothers” who gave up salaried jobs to pursue an interest in female idol culture have since blown up and have now become mainstream via the internet, illuminating the growing disconnect between men and women in hypermodern societies.

With her provocative look into the Japanese pop music industry and its focus on traditional beauty ideals, filmmaker Kyoko Miyake confronts the nature of gender power dynamics at work. As the female idols become younger and younger, Miyake offers a critique on the veil of internet fame and the new terms of engagement that are now playing out IRL around the globe.